The rise of streaming hasn’t only transformed how we watch TV, but also how our viewing habits are tracked and how this information informs future decisions.

If Temu transitions into a more conventional marketplace, how will its low-cost offerings stack up against Amazon? Temu has disrupted the online retail landscape, but can its aggressive pricing strategy stand the test of time?

As New Zealand (among others) has discovered in the past decade, influencing the behaviour of these companies is easier said than done. It has repeatedly found itself struggling to effectively manage big tech’s impact on its society and economy.

If we thought 2024 was challenging, wait until we see what 2025 has in store for us with significant change ahead on a local and global scale. How we rise to the challenges will define us.