Salesforce is making a big investment in AI agents, which it sees as the next evolution of copilot chatbots. How does Agentforce work and what New Zealand companies have been putting it to use?

Salesforce considers itself a “trusted advisor” to its customers, who collectively have hundreds of millions of their own customers. So what is the company doing to develop artificial intelligence in a way that upholds that trust and allows customers to make responsible use of the tech?

Customer relationship management leader Salesforce is urging customers to give up on creating “DIY” copilot bots and instead leverage AI agents it is making available on its platform.

While 16,000 people with certifications or credentials in Salesforce CRM and related products locally, the number will need to nearly double in short order to support anticipated growth in use of the platform.