It’s clear we are moving beyond the copilot era of generative AI and into a phase where AI agents do more complex tasks on our behalf.

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Salesforce considers itself a “trusted advisor” to its customers, who collectively have hundreds of millions of their own customers. So what is the company doing to develop artificial intelligence in a way that upholds that trust and allows customers to make responsible use of the tech?

Customer relationship management leader Salesforce is urging customers to give up on creating “DIY” copilot bots and instead leverage AI agents it is making available on its platform.

Companies are increasingly recognising the need to perform much of the computer and AI processing to customer devices like smartphones, potentially putting greater control in the hands of consumers.