IT Professionals New Zealand | Te Pou Hangarau Ngaio

National Series: Games development from NZ: How to get ahead

13 June 2012: 12:00 pm - 1:30 pm

Events Room One, Gallagher Hub
Wintec City Campus
Gate 3, Tristram Street

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IITP presents the next in the IITP National Series presentations in Auckland, Wellington, Christchurch, Hamilton and Dunedin:

Games development from New Zealand: How to get ahead

The games development industry is big. Seriously big. Globally the $90 billion games industry is already larger than music recordings and the Hollywood box office and has been an investment hot spot.

And the New Zealand industry is no exception. Our video games industry grew significantly last year and is one of the fastest growing export sectors in the country. When digital distribution and smartphone AppStores reduced the barriers to publishing, the lid was taken off a sector that had long shown promise.  Finally our distance from publishers and financiers is no longer an issue.   

But what's really happening in New Zealand and how do you get in on the action?

In this interactive presentation Stephen Knightly from the NZ Game Developers Association will give a "state of the nation" on the growth and position of the New Zealand games sector and talk in depth about how you or your company can break in.

This hyper-competitive industry has pioneered freemium microstransactions, gamification, crowd funding and 3D motion sensors, and kiwis have been at the forefront every step of the way.  Applications in education, marketing gamification and 'serious games' are also possible. You'll also hear about kiwi games played over 1.5 billion times, games that appeared in Time magazine and games that raised $300k in donations, in a week, before it was even finished.

But it's not all fun and games, and getting ahead in this industry isn't without challenges. As well as sharing the successes, Stephen will cover off many of the trials and tribulations along the way.

Light lunch included.


About The Speaker

Stephen Knightly is chairperson of the New Zealand Game Developers Association and a Director at gamification consultancy The Gamedojo.  He is currently developing games for NZ On Air, University of Auckland Medical School, a German book publisher and a not-for-profit trust.  He also does marketing for many kiwi games studios.

Stephen is also an a Director of technology and innovation agency Pursuit PR where he's worked with many high growth kiwi tech companies and a few multinationals.  His marketing clients have included IBM, Fonterra, Microsoft Europe, KPMG, XBox, MTV Games, HP, Unilever plus universities and tech exporters.

Stephen is the former Director of Marketing for the University of Waikato where he also earned a Masters of Management Studies.


The 2012 IITP National Event Series

The 2012 IITP National Event Series includes the following upcoming presentations:

  • June: Games Development from Stephen Knightly, Chair, NZ Game Devs Assn
  • July: ICT in Earthquake recovery from Julian Carver, Acting CIO of CERA
  • August: Advanced open networks from Steve Cotter, CEO of REANNZ
  • Sept: Security update from Andy Prow, CEO of Auro Information Security
  • Oct: Managing BYOD from Gary Griffiths, Good Technology APAC
  • Nov: Entrepreneurialism from Seeby Woodhouse, Founder of Orcon

All events will run in Auckland, Wellington, Christchurch, Hamilton and Dunedin.


Registration Details:

You can register for this event via Credit Card online now by using the link below, or alternatively call 0800 252 255 with your Credit Card details.

IITP Corporate Partners and approved organisations can opt to pay by invoice by calling 0800 252 255 or emailing attendee and business details through to [email protected]. Credit criteria and other conditions apply.

Please note that this session may be video or audio recorded for viewing by other members at a later date. As it is possible that audience members may be incidentally recorded, please let us know if you specifically want to be excluded and we will ensure you are not shown.

Attendance Cost

ITP Financial MembersFREE
Staff of Corporate Partners (20% Discount)$13.91 + GST / $16.00 incl GST
Non-Members$17.39 + GST / $20.00 incl GST

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