When User Experience (UX) principles were first recognised as having wide commercial value, many corporations quickly adopted them.
This has since matured into what is standard practice with CX/UX/UI design and research methodology. UX principles have also influenced other areas such as data visualisation.
Often the phrase “It needs better UX” is used at the office, but what does this mean? It is commonly thought of as a purely visual approach to information sharing or making nice and engaging digital interfaces. It is much more than that. UX principles are relevant whenever there is decision-making based on the use of data.
There's plenty of room for the growth of UX principles being applied to even the driest of government departments.
Hils will discuss the current need for ‘science meeting business’ and how to implement fundamental UX principles within an organisation that can lead to improved information assurance and decision-making tenacity.

Hils Williams

Hils' first ICT job, as a Database Administrator, was before the internet. What started as a fairly technical career has developed into the specialisation of UX and the application of its principles in the areas of business intelligence, enterprise architecture and performance reporting.

A pivotal moment for Hils was completing the masters course in UX Design at Rutgers University in New Jersey, USA. She has since been applying foundational UX principles in all aspects of her digital work.
Often her skills aid the processes that support leaders to make hefty decisions swiftly. Hils has worked for numerous organisations, both corporate and government, in the USA & UK and at home in NZ
Hils now works in a NZ government organisation and consults for a company that specialises in sports and community infrastructure.

She is also a regular presenter at local high schools, with a particular interest in getting girls involved in STEM subjects and has been a long standing member of the ITP Nelson branch committee.