IT Professionals New Zealand | Te Pou Hangarau Ngaio

NZCS #YoungIT: The Business of Social, with @JustinFlitter

14 June 2012: 5:30 pm - 8:00 pm

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Level 5, Microsoft House
22 Viaduct Harbour Ave

Arrive from 5:30pm, presentation will start at 6pm sharp.

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$104,000,000,000 US Dollars is a big chunk of change in anyone's language. That's fifteen dollars for every man, woman and child on the entire planet.

It's also the valuation for Facebook thrown around during recent negotiations, which saw startup Instagram acquired, by the social giant. Instagram was launched just two years ago with $250k VC funding and was just acquired for 4000 times that value - around a billion dollars.

Around a year ago social media giant Twitter was valued at around $10 billion. For context, that's also the approximate value of 109 year old global motorcycle giant Harley-Davidson.

From these massive valuations to the smallest company using these social networks to leverage their businesses, it can no longer be said that social networking is a "fad" and even the hardest critic has to admit there's serious money in social.

So how do you or your business get a piece of it?

In this engaging presentation one of New Zealand's most prominent social media consultants, Justin Flitter, dives deep into the underlying analytics that make up the social Internet:

  1. What's new and what's coming in the social media scene?
  2. There's real value in social media. How do you or your business take advantage of the existing networks to get ahead?
  3. What are the emerging trends, which matter and most importantly, how do you get a piece of it - whether you're interested in this stuff or not?

When it comes to business, social media isn't simply about being on Twitter and Facebook - real value comes from a real campaign. Justin will look at what's involved in planning and running a successful campaign including real world examples.

Arrive from 5:30pm, presentation will start at 6pm sharp.

After the presentation, catch up with other young IT peeps over beer and pizza.

This presentation is part of the IITP #YoungIT Event Series - details below.

About @JustinFlitter

Justin Flitter, recently married and current CEO of Flitter™ is passionate about Social Media, engagement and conversations.

Justin Flitter is a passionate social / digital communications professional with over 10 years of solid business experience working for and with companies across Asia-Pacific. A passionate and talented social networker and customer relationship champion he has developed a unique expertise that is both entrepreneurial (he started his own incubator in 2001) and global (working for Zendesk since 2008).

Clients rave about his enthusiasm and easygoing nature. He is currently obsessed with making social data help businesses grow brands better. He loves a good juggle, is an avid cricket fan and is currently immersed in a yet-to-be launched project focused on Marine Conservation.


IITP #YoungIT is a networking group for 20- and 30-something ICT enthusiasts (generally those in their first 10 years of professional work experience and students).

IITP #YoungIT runs regular events and presentations providing opportunities for young IT peeps to get together over beer and pizza and good company while also maybe learning something new...

2012 #YoungIT get-togethers:

  • 19 April: Seeby Woodhouse on Entrepreneurialism
  • 14 June: Justin Flitter on real social marketing
  • 9 August: Nathan Mercer on tech gadgets and trends
  • 4 October: Ben Gracewood on development trendz
  • 29 Nov: End of year function TBA


Special thanks to Microsoft for sponsoring the venue


Registration Details:

Registration is essential. No registration, no beer and pizza! 

You can register for this event via Credit Card online now by using the link below, or alternatively call 0800 252 255 with your Credit Card details.

IITP Corporate Partners and approved organisations can opt to pay by invoice by calling 0800 252 255 or emailing attendee and business details through to Credit criteria and other conditions apply.

Please note that this session may be video or audio recorded for viewing by other members at a later date. As it is possible that audience members may be incidentally recorded, please let us know if you specifically want to be excluded and we will ensure you are not shown.

Attendance Cost

ITP Financial Members$4.35 + GST / $5.00 incl GST
Non-Members$13.04 + GST / $15.00 incl GST

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